This project is expected to run throughout June and will be completed at the end of August.

June – All stages within ‘Research’ and ‘Concept’ to be achieved

July – ‘Architecture’, ‘Design & Branding’ & ‘Content’ to be completed in July.

+ August – ‘Post Launch’

 

Research

Competition Analysis – To research competitors thoroughly, layout of website, language used, iconography, images, User Experience. This will be instrumental in deciding a direction for the new website. All stakeholders have input in this process. All ideas must be posted here: http://www.webjam.com/webjamcom_2010

Lead: All Stakeholders

UX Trends – To analyze the latest website styles and to work out what style and layout we should go for. The style must not be short lived, as in it must not go out of fashion quickly. We should also compare how users navigate and flow through competitor sites.

Lead: Sjors

OUTPUT

-       Competition analysis summary.

-       User experience recommendation summary.

 

 

Concept

Webjam Voice – Brainstorm what we want to communicate and demonstrate on the new site. How to voice it and what methods are best to use.

Lead: All Stakeholders

General Architecture – Plan the general layout of the new website, what pages to have, how users navigate through the site. This is to aid the wireframe design of the site.

Lead: Alberto

Goals – To define what we want to achieve with the new website. Forms and demo’s will play a very active role in capturing new customers. Any other goals must be specified so the site can be built around them.

Lead: Marc

SEO Strategy – Paramount to increase potential leads discovering Webjam as a social media solutions provider. SEO must be fully understood before the new site is constructed. If optimized well the new website will perform well across all web browsers.

Lead: Tom

OUTPUT

-       Editorial

-       Content tree

-       Objectives

-       SEO training & strategy

 

Architecture

Site Map – Crucial for users to navigate through the new site. Users must be able to view a complete site map that enables them to identify instantly where to go.

Lead: Mike

Wireframes – The new website in its ‘raw’ form. Once established, content and the new design can be applied. The wireframe must be tested thoroughly including checking the settings for each module so that the website works as it should.

Lead: Mike

 

OUTPUT

-       Full site map

-       Functional wireframe

 

Design & Branding

Images & Iconography – To coincide with the branding project, each image, icon, logo et al must fit in with the new Webjam Voice. Everything must correlate with each other.

Lead: Alberto / Osca

Video – To demonstrate exactly what Webjam does? This must not be split for particular industries; videos must be general so that they can be used for all potential clients. They must also correlate with the Webjam Voice and best demonstrate Webjam.

Lead: Sam

Homepage Animation – Decide and design animation for the homepage.

Lead: Sam

OUTPUT

-       Artwork

-       Video’s and animations

 

Content

Edit existing copy – Cut and reduce the amount of copy that is currently being used on the existing website. Strip it back to communicate efficiently what Webjam does.

Lead: Kylie / Lisa

Create new content – Write and rewrite content so that it voices the new Webjam Voice and communicates Webjam solutions efficiently.

Lead: Kylie / Lisa

Allocate Module – Decide what modules should be used to be display content and enhance functionality and user flow.

Lead: Tom

Add content to modules – Add new and updated content to the modules. Links must be checked and we must try and inter link as much internal content as possible.

Lead: Kylie

OUTPUT

-       New content in modules

 

Post launch

*Kylie to review all content before published

SEM Strategy – To further improve our chances for obtaining new leads we must keep optimizing the website through organic and paid for marketing methods. Google AdWords and Microsoft adCentre will be used to drive more relevant traffic to the site. New content added to the site must also comply with our SEM & SEO strategy.

Lead: Tom

Blogs, White Papers & Newsletters – Webjam blog, director blogs, social media updates et al, must all be used as vehicles for driving relevant traffic to Webjam. We must establish Webjam as industry thought leaders. Weekly director blogs, news updates and newsletters must be sent regularly to drive as much traffic to Webjam as possible.

Lead: Tom / MTM

Webjam Connections – Decision must be made in how to activate Webjam Connections as a portal for social media news and business community.

Lead: Tom

Analytics – Paramount to analyzing the effectiveness of the new website, we must track traffic levels and points of entry. This will aid our SEM strategy.

Lead: Kiko