In a while I will be giving a lecture day together with the brothers of JAM to an audience of about 300 students of industrial design. Last Febuary we premiered with a story about the reasoning behind communication. At the moment I am looking for a way to make the point of creating a shared language as seen from the perspectives of designers. As a designer you go through a process of steps & choices which ultimately manifests in a product or service. To do this in the best way possible designers need to work together and talk the same language.... walk the same talk.

This sketch came to me in the shower and represents the process of building the first shared letter in an alphabet of common understanding....