Every company, organisation, government agency or sole trader can enhance what they do and save lives just by registering as a charity so that all their net profits are then spent on new innovation that benefits everyone and charitable causes. Founders, employees, partners and investors all gain from the large added goodwill that is gained that translates into profits that then are used to fund innovation that saves lives. The founders and shareholders can even more money from the enterprise as they gain by getting large performance pay packages that are greater than their original personal profit as the company is making larger profits from the extra goodwill it gains.

For example. A sole trader changes their status to a charity and donates net profit to new innovative charitable work. They then gain large amounts of goodwill from this and so get more and more work enabling them to get rich on performance pay WHILE saving lives with the extra funds that they raise which are then spent on innovative sustainable charitable work. http://www.whymandesign.posterous.com has more details. http://www.WEBiversity.org has more video's