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Mark & Ting » Experiential marketing: PruHealth ATM (Automated Tangerine Machine)

Back to Marketing Written on 03-Sep-2008 by soniak

Seen yesterday at the bus stop near Goodge Street Tube Station, this street / experiential marketing initiative from PruHealth triggered lots of curiosity and smiles from the passers-by.

After the catchy "Why Pay For the Gym Campaign", PruHealth is taking a slightly different angle to promote its health insurance policy, and the execution below deserves some credit in my opinion. So many brands have tried to go wild with bus stop advertising (remember those Bluetooth ads ...) but it is not often that you see a campaign that makes sense from a strategic point of view, delivers the right message and gets the appropriate logistic implementation.

The Automated Tangerine Machine dipenses one tangerine (or orange?) every minute, just enough for people to get the message and the website URL I guess!

http://www.pruhealth-o-meter.co.uk/

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Tags: experientialmarketing

Comments

written on 03-Sep-2008

chickerino [http://www.chickerino.com] says:

Saw one of these full of tennis balls on Farringdon road the other night. Thought about grabbing my car and collecting a few dozen - ok so that would have taken about 3 hours. That doesn't make me cheap ... right?
written on 03-Sep-2008

Bryan says:

Unfortunately, this one doesn't dispense

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