In this week's Marketing magazine I noticed a small but compelling add for www.ricall.com. Ricall is the leading business to business music marketplace connecting buyers and sellers of music licences directly. "It is the ultimate tool for finding and licensing the perfect track for any commercial production"

 I had not heard about this kind of service before although I guess it makes completely sense and must be quite handy for all the production agencies involved in ad creation. I have not registered yet as I dont think Webjam will be doing TV or Radio ads just now (the day will come ...), but I am glad to know it exists. And it is in fact relevant for numerous uses, like event soundtracks, music background for an online video, etc... The product tour is really well done and suggests a good set of features, offering an end-to-end service from music search and discovery to sharing and licensing. They claim to have 3 million songs, that you can search by a wide range of criteria such as tone, mood, subject, instrument, voice gender, etc... The "production folder" allows you to store tracks you like and share them with colleagues to ask their opinion, and then you can ask for a quote depending on the kind of usage you are planning to have, to sort out the copyrights fees without having to contact directly the rightholders.

The company has been around since 1998 and is really a great example of how the internet can surface the long tail, through better search and discovery, lower production cost, and lower cost of matching buyer and seller (dixit my long tail guru Chris Anderson).