I had bookmarked these links a long time ago with the intention of writing a post, I finally get to it!

SHIFT Communications released back in May an interesting template on how to build a social media newsroom. The idea is that the traditional sections of a website related to "about us", "press", "media coverage", etc... need to evolve and take full advantage of all the social media features, to provide better contents to the media writers and to enhance the online referencing of the brand. SHIFT has of course built their own online newsroom according to their template, and here is the result.

I think the result is very compelling and I have added the project to my list of to-do's for Webjam, especially because when I saw SHIFT's newsroom, I could not help thinking that the Webjam modules architecture and the ease of updating the page would be just perfect for that usage. So it is on my list, now I need to get it done!

The good news is that we are already doing some kind of "social media press releases" - which was part of an earlier recommendation and template from the same agency - by using a fantastic online wire: PRWeb. I discovered PRWeb a couple of months ago in Capulet Communications newsletter and it is been very handy to support our in-house PR. Of course that does not replace the distribution work of a good PR agency, but it provides a good content basis. The tool allows you to build very rich press release by embedding video, pictures, Website iFrame, link and search optimization tools such as technorati tags, Add this buttons, etc.... Here is a recent Webjam press release taking advantage of all these options. Now, onto the Webjam social media newsroom ... I will keep you posted when it is done.