After the catchy "Why Pay For the Gym Campaign", PruHealth is taking a slightly different angle to promote its health insurance policy, and the execution below deserves some credit in my opinion. So many brands have tried to go wild with bus stop advertising (remember those Bluetooth ads ...) but it is not often that you see a campaign that makes sense from a strategic point of view, delivers the right message and gets the appropriate logistic implementation.

The Automated Tangerine Machine dipenses one tangerine (or orange?) every minute, just enough for people to get the message and the website URL I guess! 

http://www.pruhealth-o-meter.co.uk/  

via Loic Le Meur's French blog 

The Fan's Jesus Shot:

Jesus himself answered:

 I love the tagline:

"Levinator 25, you seem to think your Jesus Shot video was a glitch in the game.

It is not a glitch. He is just that good!"

The only potential glitch here is that it seems it still took a year for the response to come: if you believe the YouTube dates, the original video was posted in August 07, and the response in August 08. But still brilliant!

Give it a try! Cannot reveal the client name as it would giveaway the trick

http://www.dothetest.co.uk/

SHIFT Communications released back in May an interesting template on how to build a social media newsroom. The idea is that the traditional sections of a website related to "about us", "press", "media coverage", etc... need to evolve and take full advantage of all the social media features, to provide better contents to the media writers and to enhance the online referencing of the brand. SHIFT has of course built their own online newsroom according to their template, and here is the result.

I think the result is very compelling and I have added the project to my list of to-do's for Webjam, especially because when I saw SHIFT's newsroom, I could not help thinking that the Webjam modules architecture and the ease of updating the page would be just perfect for that usage. So it is on my list, now I need to get it done!

The good news is that we are already doing some kind of "social media press releases" - which was part of an earlier recommendation and template from the same agency - by using a fantastic online wire: PRWeb. I discovered PRWeb a couple of months ago in Capulet Communications newsletter and it is been very handy to support our in-house PR. Of course that does not replace the distribution work of a good PR agency, but it provides a good content basis. The tool allows you to build very rich press release by embedding video, pictures, Website iFrame, link and search optimization tools such as technorati tags, Add this buttons, etc.... Here is a recent Webjam press release taking advantage of all these options. Now, onto the Webjam social media newsroom ... I will keep you posted when it is done.

 I had not heard about this kind of service before although I guess it makes completely sense and must be quite handy for all the production agencies involved in ad creation. I have not registered yet as I dont think Webjam will be doing TV or Radio ads just now (the day will come ...), but I am glad to know it exists. And it is in fact relevant for numerous uses, like event soundtracks, music background for an online video, etc... The product tour is really well done and suggests a good set of features, offering an end-to-end service from music search and discovery to sharing and licensing. They claim to have 3 million songs, that you can search by a wide range of criteria such as tone, mood, subject, instrument, voice gender, etc... The "production folder" allows you to store tracks you like and share them with colleagues to ask their opinion, and then you can ask for a quote depending on the kind of usage you are planning to have, to sort out the copyrights fees without having to contact directly the rightholders.

The company has been around since 1998 and is really a great example of how the internet can surface the long tail, through better search and discovery, lower production cost, and lower cost of matching buyer and seller (dixit my long tail guru Chris Anderson).

Battle of the Sexes: the format is totally standard -ie a 1mn ad made for the big screen- but the idea and the creative is so good! I saw it last Saturday before "Pirats of the Caribeans", and the audience in the theater was raving. for me it was totally LOTR inspired but I guess my movie culture is totally unreliable, since it turns out it is apparently a nod to Gladiator.

Human Joysticks: now this is great creativity with regards to the format! I just found out about it this morning in my daily newsletter from CBNews. fr, but it seems to have started in the US a couple of weeks ago. For the launch of Spiderman III, msnbc.com equipped the theaters with some motion detectors and asked the audience to play the joystick. Watch for yourself.