Seen yesterday at the bus stop near Goodge Street Tube Station, this street / experiential marketing initiative from PruHealth triggered lots of curiosity and smiles from the passers-by.
After the catchy "Why Pay For the Gym Campaign", PruHealth is taking a slightly different angle to promote its health insurance policy, and the execution below deserves some credit in my opinion. So many brands have tried to go wild with bus stop advertising (remember those Bluetooth ads ...) but it is not often that you see a campaign that makes sense from a strategic point of view, delivers the right message and gets the appropriate logistic implementation.
The Automated Tangerine Machine dipenses one tangerine (or orange?) every minute, just enough for people to get the message and the website URL I guess!
Cristian, not sure whether you are already off on holidays but I guess you would love this one: viral marketing made in Spain!
Steve Rubbel at Micropersuasion and John Porcaro picked a very good marketing act from Electronic Arts and Tiger Wood. To a player of Tiger Wood PGA 08 who published a video questioning how Tiger Wood was able to walk on Water and hit a golf ball, they replied with a Youtube video showing exactly that!
The Fan's Jesus Shot:
Jesus himself answered:
I love the tagline:
"Levinator 25, you seem to think your Jesus Shot video was a glitch in the game.
It is not a glitch. He is just that good!"
The only potential glitch here is that it seems it still took a year for the response to come: if you believe the YouTube dates, the original video was posted in August 07, and the response in August 08. But still brilliant!