Measuring the impact and results of your social media outreach is key to fine-tuning your strategy and checking your ROI.

Once your campaign is underway, you are inundated with data flowing into and out of your organisation every day. This presents both an ongoing challenge and a massive opportunity for customer and business growth. Webjam Analytics provides a robust selection of features and functionality designed to help you manage and mine all your social media activities.

Webjam Analytics is Webjam’s data collection and analysis tool that enables you to assess the performance and effectiveness of your social media web site, your community and the online reputation. Through Webjam Analytics we supply you with regular stats reports with analysis and conclusions on how to interpret the data.

Our analytics package covers all areas of your social media deployment. From analysis of your website traffic in page views and returning visitors, member activities and community engagement to reputation management in areas of keywords, brand sentiments or positive/negative analysis. To enable you to tailor the stats to your own reporting environment you can also access the raw data through our analytics dashboard and import the data into your own statistics package.

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. We also integrate other analytic systems into our offering.

Charts available: Retention Index, Total viewers, Returning viewers, New viewers, Page views, Landing page monitoring, User conversion Index, Number of new users, Origin of new users, Returning users, Landing page stickiness and Google Analytics integration.

Sample chart:

Social Analytics

Social analytics is the mapping, measuring, analysis and reporting of relationships and flows between people, groups, organisations and activities in your community.                                

Charts available: User Engagement Index, User activity Index (blog posts, form entries, comments etc.) Replication activity, Average time on site, Returning logged in viewers, Number of owners, editors, contributors, User segmentation, User rankings and Activity rankings.

Sample chart:

Brand Analytics

Brand analytics is the mining, analysis and reporting of opinions, text, sentiments and activities to determine the attitude of individuals or the community with respect to certain topics and brand metrics.

Charts available: Community "heart beat", Brand keywords analysis, Topic rankings , Topic interactions, Positive/Negative sentiment areas, Stakeholder reputation and Community reputation.

Sample chart: