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Engagement and Moderation Services
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Community management is fundamental to the success of your social media outreach. By building sustainable communities, your site will experience active customer engagement. By monitoring the conversations you can track the levels of engagement, ensure content is appropriate and members operate within the editorial guidelines you have set. An online community is just like any growing organism – it needs nurturing, particularly in its infancy. You can’t just turn on the social media software and wait for the online community to ‘happen’. A successful online community needs good management. |
| This is where Webjam can help you. Our engagement team has a wealth of experience in kick-starting your social media campaigns and building your communities. Our platform has a number of features built-in that support your moderation activities, both on a module and on a site level. On top of that, we deliver a range of engagement and moderation services that you can call on, depending on the resources that you have available yourself. It is our intention to bring out the best in your online community. And this is more than just observation and moderation – our team roll up their sleeves and guide you in your community building and member management, forum and blog moderation and spam deletion. With the ultimate objective to achieve true engagement and interaction with and within your communities. |
Engagement
Our engagement team is focused on helping you develop the best engagement strategy that will maximize the success of your Social Media deployment. In doing this, we work closely with the Creative Services team to ensure your requirements are creatively translated into campaign ideas, site design and user interaction. Once the strategy is in place, we provide on-going support around all levels of community engagement.
Our engagement services include:
- Real time advice on community engagement and content. Through real time community performance and content analysis we can give instant advice on how to improve engagement or change/update content as and when required.
- Hot topic identification and analysis (Frequency of topics appearing in posts/comments)
- Engagement summary. We will deliver a report with a statistics summary and analysis of your engagement, including hot topics, top contributors identification and basic user segmentation.
- Guidelines for usage and forum rules
Sample engagement deliverables:
- Format and content templates, and keyword lists to be used for reporting during the event
- Social Media Activity reports
- Ongoing communication and advice on community engagement
- Social Media Activity summary report, including hot topics, top contributors identification and basic user segmentation
Moderation
Providing module level and/or site level content moderation on behalf of the client. Monitoring the conversations to ensure content is appropriate and members operate within the editorial guidelines that have been set. And to regularly review the overall moderated content, to ensure desired moderation levels are achieved.
Typical moderation activities include:
Module level moderation:
- Forum moderation (post-moderation): remove posts & topics and change settings
- Blog moderation (pre- and post-moderation): approve comments (pre-moderation) or remove comments (post-moderation)
- Collaborative module moderation (post-moderation): remove inappropriate text, images or video.
Site level moderation:
- Privacy settings: Page and module privacy settings to control who sees what, e.g. forum module set to members-only
- Private moderation page: Private page containing pre-configured search modules with inappropriate language keywords and activity feed
Other moderation services:
- Reporting issues: Webjam Customer Support available for member-reported issues through 'Report an issue' link in the page footer. Additional ability to add custom footer with contact information for client
Why work with Webjam
- Email end-user support
- Professional account management
- Webinar programme for all your training needs
Try out Webjam!
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