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Hello Lourdes!
I read your very nice article. I agree the "body’s usage holds a privileged place in the advertising messages". I think the reasons are many, the most basics of which are so very natural in the way people are generally drawn to other people.
Interesting that you should also choose L'ORÉAL as an example in your paper. I did work for them twice over the past several years for their Japan market. The first time through FCB (now DraftFCB), then again directly and in association with a boutique Japanese agency. Was there a reason to choose L'ORÉAL and not say Lancôme or other?
Anyway, thank you very much for the friendship, and I look forward to more of your posts here---or Brand Integrity---or elsewhere! ~Russell
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I've been several tmes there... visiting differnet parts of Colombia... Actually, One of the areas I didn't go was Leticia... From San Andrés to San Agustín (exchanging panela for a bed with the tribes there)!... Your phots will be welcome!
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Do you know Colombia? Have you been around here?
Soon I will start to put some pictures of what's marketing in my city.. and as I travel in my country, I will put others!
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Lourdes.Rosillo
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- Barranquilla
- Colombia
- About me:
- I am Psychologist, with Minor in Economic and Consumer Psychology, Specialist in Economic and Consumer Psychology.
I have experience in market research, marketing and coaching, and I want to learn from the world's best and to give my best to the world!
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- Inpsicon.com
- Education:
- Post-grad in Economic and Consumer Psychology
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