Business no longer hold abolute sway over the decisions and behavoir of consumers.
Your audience is skipping your TV spot. They’re talking about your product on Twitter. They’re chatting about you on Facebook. They’re searching for you on Google. In a world that is increasingly empowered by social media, connected by screens, out of your control and enchanted by innovation, all that matters is the story your customer tells about your brand — your brand’s value, in 140 characters or less. Is it a good story? A bad story? Or just no story at all?
Want insights, inspiration and tools to drive your brands affinity and navigation in the world of relationship marketing, a-list consumer trends and social web buzz feel free to connect with me jonas@ingvardsen.eu
Due to my views on social media and marketing I have been invited as speaker in a number of occasions e.g. IBC Euroforum, Aarhus School of Business, Aarhus University and Børsen Forum.
Position and education:
Communication advisor @ RelationshusetGekko. A company driven by passion to create individualized+personal dialogue across media forms. Most prize winning DM agency in Nordic countries http://www.relationshusetgekko.dk
Consultant @ Responsive. Project Manager @ Aarhus School of Business, University of Aarhus. Consultant @ ApEx - Center for Approved Experience Economy
University of Aalborg/Stockholm: MA in Arts, (Danish Culture, Media Science and Corporate Communication)