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Southwest, la aerolínea feliz/ Southwest, the happy airline

 9 Comments- Add comment Written on 11-May-2009 by julio.ferro

Me llamó poderosamente la atención la forma en la que la tripulación de Southwest airlines está haciendo de sus viajes una experiencia diferente. Estos nuevos modos están creando tanto una experiencia de marca como (re) definiendo su identidad corporativa. Y hasta quizá nos suene bastante loco desde nuestro punto de vista latino, pero por qué no?
En sus vuelos uno puede encontrarse con:

Diferentes, no es cierto? Tanto que además bajaron a una pasajera porque estaba demasiado buena!

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This is new for me and that's why It draw my attention the way that Southwest's crew is making their trips into a different experience. This is a new way of creating either brand experience and corporate identity as well. And it maybe sounds a little weird (at least for our latin point of view), but why not?
In their flights you could be a spectator of

Differents, aren't they?And they even told a passenger she couldn't fly because she is too sexy!

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