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Update: Primero la categoria o el nuevo Google Phone/ Category first or about the new Google phone

 6 Comments- Add comment Written on 04-Jan-2010 by julio.ferro

Al Ries da un fuerte consejo: primero buscamos la categoría, despues va el branding. Mientras, hay un gran chusmerío alrededor de la preview del próximo Google Nexus Phone frente a frente al iPhone. (Act.+ Info: lanzado el 5 de enero de 2010)

Que pensás, puede ser el móvil de Google un rival relevante frente al creador de la categoría? Por qué? Cuál sería la diferencia? Cuánto estarías dispuesto a pagar, ya que parte de los rumores dicen que se vendería directamente en Google, liberado y sin subsidios (o sea, carisimo).

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Al Ries gives a clear and strong advice: categories first, then the branding. In the meantime, there's a big buzz around a preview of the next Google Nexus Phone and it's faced against the iPhone. (Upd. launched on jan 5, 2010)

So, do you think the google Phone could be a relevant rival of the category creator? Why? What's the difference? How much would you pay for it, taking into account that is going to be sold through Google without carriers plans and unsubsidized (It means, really expensive).

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