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MacDonald's NO LOGO

 5 Comments- Add comment Written on 17-Nov-2008 by julio.ferro

 QOP.jpg

Parece que MacDonald's en Japón está testeando una estrategia de No-Marca. Abrieron 3 nuevos locales llamados "Quarter Pounder" en los distritos de Aoyama, Omotesando y Shibuya East en Tokyo el 1 de noviembre y hay largas colas en los frentes de estos restaurants como parte de una nueva idea para el branding de hamburgesas. Menos será más?

Todo es muy limpio, desde la imagen de marca hasta los menúes. No hay arcos dorados, ni Ronalds, ni Cajita Feliz, ni batidos. Sólo cuartos de libra (con queso, claro) y dobles cuartos de libra (con doble queso, claro). Los tradicionales McD de Tokyo no sirven estos productos por lo que son exclusividades de estos locales.

No tienen sabor a poco? Sobrevivirá? Cuánto aprovecha de la BIG Mac?

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Menu.jpgIt seems McDonald's Japan is testing a no-brand marketing strategy.

McDonald's opened a couple of stores called "Quarter Pounder" in Aoyama, Omotesando and Shibuya East, Tokyo on November 1st and there are long lines in front of these shops as part of new hamburger branding idea. Less is more?

Everything is clean, from the brand ID to the menus. There are no archs, no Ronalds, no Happy Meals and no shakes. Just quarter pounders (with cheese, of course) and double quarter pounders (double cheese, of course). The traditional McD's restaurants don't serve this products in Tokyo so it's kind of exclusive for these stores.

There are less appetite appeal, aren't they?Will it survive? How much does it takes from the BigMac brand?

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