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 Hey! It's a bilingual blog. Scroll down! » Update: Primero la categoria o el nuevo Google Phone/ Category first or about the new Google phone

 6 Comments- Add comment | Back to Hey! Written on 04-Jan-2010 by julio.ferro

Al Ries da un fuerte consejo: primero buscamos la categoría, despues va el branding. Mientras, hay un gran chusmerío alrededor de la preview del próximo Google Nexus Phone frente a frente al iPhone. (Act.+ Info: lanzado el 5 de enero de 2010)

Que pensás, puede ser el móvil de Google un rival relevante frente al creador de la categoría? Por qué? Cuál sería la diferencia? Cuánto estarías dispuesto a pagar, ya que parte de los rumores dicen que se vendería directamente en Google, liberado y sin subsidios (o sea, carisimo).

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Al Ries gives a clear and strong advice: categories first, then the branding. In the meantime, there's a big buzz around a preview of the next Google Nexus Phone and it's faced against the iPhone. (Upd. launched on jan 5, 2010)

So, do you think the google Phone could be a relevant rival of the category creator? Why? What's the difference? How much would you pay for it, taking into account that is going to be sold through Google without carriers plans and unsubsidized (It means, really expensive).

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Comments

  • written on 07-Jan-2010

    Lupa says:

    http://www.economist.com/daily/news/displayst ... c=nwl

    justo el otro día leía algo sobre eso... me parece que "el que mucho abarca..."

    de todas maneras, lo que me gusta de Google es que cada dos por tres nos sorprenden con algo nuevo, no?

  • written on 07-Jan-2010

    julio.ferro says:

    Igual que Apple, por eso el dilema.

  • written on 07-Jan-2010

    Sylvain Allard says:



    Google's core business is advertising (most people think search engine) and they might just do the classic business mistake of trying to be everything to everyone.

    Everything's that goes up eventually goes down. Buying a phone from an adversing company doesn't sound so attractive.

    Finally, the iPhone is really a computer that makes phone calls on top of other things. The Nexus One (what a bad name) is a phone, late to market, that will play the me-too game.

    Anyone remembers the Microsoft Zune?

  • written on 19-Jan-2010

    dansandub says:

    Yo no se... porque entre todas las cosas que vi que tiene, una me quedó dando vueltas: si no entendí mal, y siguiendo además el funcionamiento que vienen teniendo los demas productos de google como el chrome (navegador), el Chrome (SO)... este nuevo telefono, será Open Source??? Porque si es así, ya cuenta con una gran ventaja, me parece. O no?

  • written on 19-Jan-2010

    julio.ferro says:

    Dan:
    Mnosep, porque la ventaja que ya tiene iPhone es que tiene millones de desarrolladores con aplicaciones que Apple tiene si o si homologar. Si es libre, la cantidad de porqueria que puede andar pululando puede ser abominable (adware, virus, phish, etc). Ademas, los de Google ya se metieron en problemas: los usuarios se quejan que no hay ni un fuckin 0-800 donde reclamar las fallas que vienen sufriendo.

    Primeras quejas del Google Nexus One http://bit.ly/74bzDf

    Sylvain:
    Agree with U 100%. Google Ads begun as something friendly in the web but if it's gonna overload your phone you'd wanna break it against a wall. BTW, whe have to wait Apple's next lunch. I think Nexus is Blackberry's competitor due to its capabilities. iPhone is too simple for the corporate world I guess...

  • written on 25-Nov-2013

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