Southwest, la aerolínea feliz/ Southwest, the happy airline

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Back to Hey! Written on 11-May-2009 by julio.ferro

Me llamó poderosamente la atención la forma en la que la tripulación de Southwest airlines está haciendo de sus viajes una experiencia diferente. Estos nuevos modos están creando tanto una experiencia de marca como (re) definiendo su identidad corporativa. Y hasta quizá nos suene bastante loco desde nuestro punto de vista latino, pero por qué no?
En sus vuelos uno puede encontrarse con:

Diferentes, no es cierto? Tanto que además bajaron a una pasajera porque estaba demasiado buena!

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This is new for me and that's why It draw my attention the way that Southwest's crew is making their trips into a different experience. This is a new way of creating either brand experience and corporate identity as well. And it maybe sounds a little weird (at least for our latin point of view), but why not?
In their flights you could be a spectator of

Differents, aren't they?And they even told a passenger she couldn't fly because she is too sexy!

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Tags: branding,experience,southwest

Comments

written on 11-May-2009
Lupa says:
That´s cool! Especially for those who are a little bit frightened taking a flight...
written on 11-May-2009
cristian.saracco says:
No es para asustarse... Peña (saben de quién hablo... no?), era parte de la tripulación de American Airlines que hacía el vuelo BA-Miami durante bastante tiempo... Y en muchas (tal vez, demasiadas) oportunidades hacía sus comentarios de radio desde el avión con altavoz en "on"... Sin contar que también hacía lo mismo durante el vuelo... Claro, no era decisión de AA sino su estado de locura genial!
written on 11-May-2009
redhead says:
I just flew with them the other week, and they do make an effort at being friendly. A big change for those of us used to BA.
They take the cool attitude to other areas as well... their men uniform are bermuda trousers! the horror! ;-)
written on 11-May-2009
julio.ferro says:
Look what their Northwestern cousins are serving on board.

I still relate NWA with Nigga With Attitude!
written on 12-May-2009
russell.volckmann says:
these SW Airlines in-flight experiences are phenomenal... thank god we are bringing the human aspect back to a customer experience again... and especially for air travel... yes, bravo!
written on 13-May-2009
luchaa.lg says:
No no...
lo de los tipos vestidos de Elvis
es INSUPERABLE!
quisiera un viaje en avion asi
written on 19-May-2009
lucas pelissero says:
Fantastico! La imagen de una empresa debe estar siempre actualizada, debe ser dinámica y atrayente. Por suerte no soy uno que sufre de vértigo o de miedo a los aviones, porque si me encontrara con una tripulación que hace carreras con el papel higiénico, no soportaría ni siquiera el carreteo. Ante todo la pertinencia.
written on 09-Jul-2009
Lupa says:
esto seguro que no pasaría en southwest: http://ar.news.yahoo.com/s/afp/090708/n_odds/ ... air_1

qué me cuentan???
written on 09-Jul-2009
chickerino says:
I received a ridiculous amount of free peanuts from the peanut race when I took a SW airlines flight. Felt quite ill after that!

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