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 Hey! It's a bilingual blog. Scroll down! » Dakar. La tierra de los Gauchos y Huasos / Dakar. The land of Gauchos and Huasos

 3 Comments- Add comment | Back to Hey! Written on 08-Jan-2009 by julio.ferro

Ya saben que Dakar queda en Senegal y deben saber que también es el rally de más renombre. Comenzó como la travesía Paris-Dakar en 1979, pero 30 años después se mudó a Sudamérica. Específicamente a Argentina y Chile donde los pilotos se las están viendo con los duros caminos de las Pampas, la Patagonia, los Andes y el temible desierto de Atacama, entre otros escenarios.

El Lisboa-Dakar de 2008 fue cancelado por primera vez debido a la situación de la República Islámica de Mauritania y las autoridades francesas han advertido a sus representantes sobre el peligro de cruzar el país. Si, terrorismo otra vez. Amenazas y 28 muertes fueron suficientes para mudar el circo.

Pero, si ya no se da en Africa, por qué seguir llamándolo Dakar?? Quizá para mantener el mito y los atributos extremos de esta famosa carrera. Todo el mundo sabe de que se trata: condiciones extremas, caminos casi imposibles, algunos muertos, etc. Y si no se da ya en Africa, por qué mantener de símbolo al tuareg? (Qué buen diseño!) Por qué no un gaucho o un huaso en su lugar, eh? Es un tema de branding!

De paso, para quienes no conozcan, miren este video donde muestra los magníficos paisajes donde se da la carrera.

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You know Dakar is in Senegal and you know it's the most renowned rally race of the world as well. It started as the Paris-Dakar raid in 1979, but 30 years later it moved to South America. Specifically to Argentina and Chile where the pilots would try the harsh roads of the Pampas, Patagonia, the Andes range and the terrific Atacama desert, among others sites.

Lisbon-Dakar 2008 was canceled for the first time due to the situation over Islamic Republic of Mauritania, the French authorities have warn their nationals about the danger of crossing this country. Yes, terrorism again. Threats and 28 deaths were the reason of the move.

So, if it's not in Africa anymore, why do they still call it Dakar?? Maybe it's because to mantain the extreme attributes of this famous race. Everybody knows what is it all about: extreme conditions, almost imposible paths, some deaths, etc. And if it's not in Africa anymore, why do they still keep the tuareg as its symbol ? (It's a great design!) Why not a gaucho or a huaso instead, uh? It's a branding issue!

Check out this video to see the magnificent landscapes where this race will take place.

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Comments

  • written on 11-Jan-2009

    russell.volckmann [http://www.webjam.com/brandintegrity] says:

    Beautiful video of some absolutely beautiful country... wow. I spent some great times in Venezuela and Peru... now Argentina and Costa Rica are on the top of my list.

    As for the brand aspects and the tuareg and name Dakar, I appreciate the fact that you are debating the relevance of the symbolism now that aspects of the event have changed: the geography, the cultures in which it now takes place, for example.

    But then, the same could be said about the originally Greek Olympics, an event that takes place in such distant lands as China, or the United States or Europe or anywhere. And other sports: Muay Thai, Karate, Baseball: should we change the names because of where they are performed?

    Personally I like tradition if it communicates something deep and/ or resonates in a positive way. And in this case, I would say you are spot-on: The famous people with ancient roots who lived a romanticized nomadic/ harsh life in the Saharan desert. Tough, hard, simple, survival, tribal.

  • written on 11-Jan-2009

    russell.volckmann says:

    ... although, come to think of it, the Japanese say Yakyuu(野球) for Baseball :)

  • written on 14-Jan-2009

    India [http://www.stellarojas.com.ar] says:

    Excelente como siempre.
    No hay nada que hacer, el que sabe, SABE!
    India Huasa.

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