Hey! It's a bilingual blog. Scroll down! » iPhone 3G en la vida real/ iPhone 3G in the real life
13 Comments- Add comment | Back to Hey! Written on 15-Aug-2008 by julio.ferroLa publicidad está bajo la lupa en estos tiempos. Los consumidores ya no son inoncentes, por lo que aquí va una comparación entre el iPhone 3G y a su lado uno que hace los mismos pasos que el comercial en la calle.
A mi modo de ver, todo el mundo entiende y está de acuerdo en que la publicidad se toma licencias. El time lapse (o recorte del tiempo) es uno de los recursos y nadie se va a morir por esto, por lo que creo que este video es un poquito malintencionado. Pero por otro lado, si vas a vender velocidad tendrías que entregarla, porque ya sabemos lo que es un iPhone y por qué Apple apunta a las actualizaciones y mejoras para su comunicación. Pero puede ser malinterpretado o no tan honesto para muchos (futuros) usuarios desilusionados. Al final, se trata de la experiencia, no?
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Advertising is under the magnifying lenses these days. Consumers are not innocents any more, so here's a comparision between the iPhone 3G ad and the same steps using in it in the street.
Let me put it in this way: everybody agrees that there are some licenses in advertising. Time lapse is one of the tricks and nobody is gonna die for it, so I think this video is a little tricky but it's real. If you're selling speed, you should deliver speed because it's well known what an iPhone is and Apple aims to the updates and improvements for their communication. So, it can be misundestood as not so honest and for many (future) users this would be desappointing. It's about experience, isn't it.
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written on 15-Aug-2008
Phailanx [http://www.phailanx.co.uk] says:
Ha! That's very good. Despite that, I must admit, I love the iphone
- I think it's sheer brilliance... and I've had some excellent phones in my time including the p800, XDA II and orbit, etc. The iphone has got to top them all.
...Except for the small issue that you can't send contacts or take your music from the phone even though you own the original!__23__(@16x16C).jpg)
written on 15-Aug-2008
chickerino [http://www.chickerino.com] says:
Jeez! Does this mean the Lynx ads are also not realistic!
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written on 15-Aug-2008
julio.ferro [http://webjam.com/heydesign] says:
True, true. Here in Argentina, Lynx is Axe
written on 15-Aug-2008
Phailanx [http://www.phailanx.co.uk] says:
That is a brilliant response! And Lynx/Axe adverts are fantastic... if only they were real life...
written on 15-Aug-2008
chickerino says:
On the disturbing scale of 1-10 I'd say that gets around an 8!
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written on 15-Aug-2008
Lupa says:
They are fantastic!!! Although they doesn´t tell the truth, they are very funny!!!
I think that´s the diference with the i-phone comercial (which it isn´t funny at all, it´s only demostrating the real i-phone, in real life).
Julio, stop with your chocolate mania!!!!!!!!!!!!!! :-Dwritten on 15-Aug-2008
julio.ferro says:
I've got some for you, babe!
written on 15-Aug-2008
Lupa says:
Nooo, thanks... right now I´m eating a Felfort Dos Corazones chocolate... mmm!!! ;-D
written on 15-Aug-2008
cristian.saracco says:
Felfort sugar free?... It's normal food before comiting sucide!...
BTW... and going back to the roots... Axe/Lynx is real... doesn't it?written on 15-Aug-2008
julio.ferro says:
Dos Corazones (Two Hearts)? Are you dating two men? Hey, Lupa!! FelFort does the worst chocolate in the world! C'Mon!!
Cris: back to the point, do you think iPhone is real regarding this ad?written on 15-Aug-2008
cristian.saracco says:
This is the problem with ads... The problem is if you have the expactation of things happening ike in the ad... It's like kids with toy's ads... They are so fantastic but out of reality I love Apple iEverything... But thi is an ashamed ad... LIke this...
written on 15-Aug-2008
cristian.saracco says:
But mine is real....
written on 15-Aug-2008
Lupa says:
Nooo... I´ve got a fan´s club, haven´t tell you that??? :-D
Why the worst chocolate??? No way!!! It´s sooo good, that it comes with a pretty poem inside... Besides, "the intention is what counts"...
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