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 Hey! It's a bilingual blog. Scroll down! » Cold brands

 11 Comments- Add comment | Back to Hey! Written on 12-Aug-2008 by julio.ferro

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En mi semana de vacaciones, me vestí con un mundo de marcas con el que nunca en mi vida había tenido contacto alguno. Tuve sin querer, una clase de branding de alta montaña. Y todo esto es porque soy un novato en estas cosas!

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During my vacations I've been into a new brand-world. I've been dressed by a lot of brands I've never seen. It was a high mountain branding class. This is because I'm a rookie!

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Comments

  • written on 12-Aug-2008

    Lupa says:

    Heyyy!!! posteate alguna foto de tus hols!!!

    Farah

  • written on 12-Aug-2008

    cristian.saracco [http://www.webjam.com/brand30] says:

    Hey!

    Visit http://www.livingthebrand.org and see the Patagonia video by Nicholas Ind!

  • written on 12-Aug-2008

    julio.ferro [http://webjam.com/heydesign] says:

    Patagonia HQ's are in California, isn't it? Grrrr... There's a bunch of people here who wants to hang this hippie.
    I love the concept and the platform, but the name!!
    Sorry for the nationalism.

  • written on 13-Aug-2008

    cristian.saracco [http://www.webjam.com/brand30] says:

    Historically, California was part of Argentina during a couple of days... Our "pirat" ship... Fragata Faustino Sarmiento... took that place in the name of the Republic... Haha!... (beginnings of 1800)...

    So... by extension... you could consider California as a former colony ... Does it make you happy?

  • written on 13-Aug-2008

    julio.ferro [http://webjam.com/heydesign] says:

    You mean Hipolito Bouchard. He took over Monterrey, yes.
    This french guy became a corsair (a pirate who worked for the Argentina's benefit) who fought and won over the malaysian tigers as well. But the funny thing is that he was the liberator of some nations and that's why many of central america country flags show the same scheme as argentina's. So, he should be named the argentine branding pioneer!
    He deserves a movie!!

    The full story http://en.wikipedia.org/wiki/Hippolyte_de_Bouchard

  • written on 13-Aug-2008

    cristian.saracco says:

    Yep! Hoplito Buchón!... not DFS

  • written on 15-Aug-2008

    Phailanx [http://www.phailanx.co.uk] says:

    I think I recognise about 4 or 5 of these brands. Head being the most obvious one. Although I only hear them in the tennis world these days

  • written on 28-Aug-2008

    russell.volckmann says:

    "High Sierra" is another ski & winter sport product brand that might be included in the above. Sometimes I also cringe a bit when a national landmark like the Sierras (Sierra Nevada Mountains) or Patagonia get immortalized in a logo or commercial name. So, maybe I understand a little how some Argentinians may feel, Julio. All that aside, actually the founder of Patagonia wear is not a bad guy I think... here's an interview with him with Green Summit... perhaps a "fitting" tribute to such a wonderful place in Argentina? :)

    And, did you know that there is also a Patagonia, Arizona in the United States?

    "Historically, California was part of Argentina..."---I'm pretty sure everyone invaded California at some point, and are still continuing to do so!

  • written on 28-Aug-2008

    julio.ferro says:

    http://www.cervezapatagonia.com/

  • written on 19-Aug-2013

    nmaiolaki says:

  • written on 19-Aug-2013

    nimsjauail says:

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