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 Hey! It's a bilingual blog. Scroll down! » Che Branding

 2 Comments- Add comment | Back to Hey! Written on 08-Jun-2008 by julio.ferro

cheidolo"Un hombre que luchó y murió por derrocar al capitalismo y el exceso materialista, no debiera utilizarse para vender vodka inglesa, refrescos franceses o celulares suizos, entre otros travestis", dijo Aleida Guevara, hija del Che. "No queremos el dinero, exigimos respeto". Si, claro...

El Che es una marca registrada que paradójicamente nunca se registró y que a la vez se transformó en ingrediente de muchas otras. Si una marca precisa de cierta dosis de transgresión y juventud, se le pega un Che y listo: una marca de culto.
La famosa foto de Alberto Korda que luego Jim Fitzpatrick posterizara para compartir las paredes de los dormitorios junto a otros "mártires" como Morrison, Hendrix y Janis, se estampó en calzoncillos, bebidas, cigarrillos y hasta ropa de bebés.

Hasta las ganancias, siempre!

"A man who fought and died trying to overthrow capitalism and material excess should not be used to sell British vodka, French fizzy drinks and Swiss mobile phones, among other travesties, said Aleida Guevara, Che's daughter. "We don't want money, we demand respect." Yes, sure... And I'm a monk.

Che is a trademark never registered and at the same time became in an ingredient brand for many others. If a brand needs a dose of youth and transgression, just stick a Che and you'll have a cult brand.
The famous picture taken by Alberto Korda, then posterized by Jim Fitzpatrick, shared bedroom walls with several "young martyrs" as Morrison, Hendrix and Janis. It was printed over pants, drinks, cigarettes and even baby wear.

Until the revenues, always!

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