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 Hey! It's a bilingual blog. Scroll down! » Marcas al toque/ Brands on the fly

 2 Comments- Add comment | Back to Hey! Written on 13-May-2008 by julio.ferro

BrandTags

Rápido, qué es lo primero que se te ocurre cuando ves el logo de esta marca? Una marca no es lo que dice, sino lo que dicen de ella. Brand Tags es un interesante proyecto de Noah Brier. Una especie de gran encuesta sobre atributos de marcas conocidas que dada la cantidad de coincidencias, se agrupan en nubes de tags. Es una forma simpática de ver algunas percepciones. Animate a jugar un rato!.

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What's the first thing that comes to your mind when you see the logo of well-known brand? A brand is not what it says, it's what THEY say about it. Brand Tags is an interesting project run by Norah Brier. It's a kind of research about attributes of recognizable brands and given the coincidences of some opinions, the system groups them into tag clouds. It's pretty cool the way one can visualize some perceptions. C'mon, try it!

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Comments

  • written on 13-May-2008

    Nuria Marcos says:

    Julio tú siempre pones post muy interesantes.
    Yo nunca había visto antes!!

  • written on 13-May-2008

    kylie says:

    Great exercise to see the way the brand is perceived. I like being part of the research!

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