Un grupo de investigadores de la Universidad de Illinois ha desarrollado una forma barata para visualizar el olor a través de la utilización de tintas especialmente desarrolladas. Los colorantes, que se colocan en una película de polímero, reaccionan a diversas sustancias químicas y cambian los colores en consecuencia. Las imágenes resultantes ofrecen el perfil visual del aroma que está midiendo. Existen numerosas aplicaciones, pero uno de las más novedosas es la habilidad de detectar cuando has quemado tu café.

Ya hemos hablado por acá sobre cómo puede sonar y saber una marca, pero sumémosle esta novedad: cómo diseñar y luego administrar la coherencia entre como se ve, suena y huele una marca?

Ven por qué una marca ya no es un simple logo? Es una experiencia holística.

A group of researchers at the University of Illinois have developed an inexpensive way to visualize scent through the use of specially developed inks.  The dyes, which are placed on a polymer film, react to various chemicals and change colors accordingly. The resulting images paint a scent profile of what they are measuring. There are myriad applications, but one of the more novel is the ability to detect when you’ve burnt your coffee.

We've already talked about how a brand coud sound and taste, but let's think about this new tool: how can we design and then manage a whole brand consisntency between what is seen, sound and smell?

See, why a brand isn't just a logo anymore?. It's a holistic experience.

[Via PSFK]

The United Nations recently declared 2010 as the International Year for the Rapprochement of Cultures.With UNESCO as the leading agency for this initiative, its mission is to: promote reciprocal knowledge of cultural, ethnic, linguistic and religious diversity; build a framework for commonly shared values; strengthen quality education and build intercultural competencies; and foster dialogue for sustainable development.As a way to commemorate 2010 as a step towards a new and harmonious future, UNESCO teamed up with DESIGN 21 to create the Culture Counts competition.To be considered for the competition, each entry should contain a poster design that visually illustrates the notion of "Rapprochement of Cultures" and an accompanying description.Deadline for entries is March 9, 2010.competitiondeadline Mar 9, 2010

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