PR Thoughts

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Back to PR Thoughts Written on 11-Dec-2007 by Gdugardier

I am starting my second week within my new position as New Media manager here at Ferrero, and I have to say it's absolutely fascinating and exciting. I am jumping in a new world, living far behind me the IT one I was more used to, for a 100% industrial one.

There are tons of things to learn, I've been visiting a factory for the first time in my life, I saw the production process of the famous Nutella, learned a lot about the industrial challenges to produce it, the quality control metrics, etc, it's really impressive. Today has been the internal launch of a new product which will be available on the market begining of 2008, we've tasted it, we've learned the story behind it etc...

For a former PR, it's amazing to dive in the "back office" of the product and to learn all about how a product comes from creation to distribution.

Exciting time...

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Tags: ferrero,nutella

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Blogging about social media » Diving in a new job

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