"La question est le plus productif des comportements humains" - Alex Oxborn
Branding is a passion, but not the kind of passion that monopolizes all my attention. For a brand strategy to be efficient I think that, as well as cooking, it needs to be garnished.
That is why I am still training in every subject that seems to be relevant to construct a global and successful brand strategy. Consumer psychology, new technologies or storytelling are themes I try to go into detail day after day.