Editor view 
Members view 
Public view Dental Advertising Google
For dental advertising Google adwords is a popular option to promote your services and needless to say the competition for single words and small phrases is fierce which can drive up your advertising costs tremendously. It is an efficient way of advertising though? That is debatable because research shows that the serious buyers usually type in longer more specific search phrases. For your dentistry practice for example the bidding would be very heavy for terms like ‘dentists’ and ‘dentists Los Angeles’ for example. However take a term like ‘dentists in Los Angeles specializing in veneers’. A phrase like this would not cost much and also would be something a serious client types into google. It would be more efficient for you to type in a long phrase or a long tail phrase as it is otherwise called.
My Blog » Considering dental advertising? Google is the obvious choice
0 Comments
- Add comment | Back to Dental Advertising Google Written on 21-Jan-2008 by dentaladvertisinggoogleIf you are looking for customers for your dentistry practice and are considering dental advertising google adwords would probably pop into your mind right away. Do not dive into adwords before you have done your best to get on top of the organic search results. These are the results that come up when a user types in a search phrase and types enter. More people pay attention to the organic search results than the ad boxes so it would be more efficient for you to focus your attention on getting on top of those search results.
A long phrase instead of a short one is less expensive to target as far as google search results are concerned. Even if you decide to spend on adwords, a long phrase makes more sense as it’s less expensive and converts better. However nowadays, what is more amazing than google are the social networking sites, like myspace and friendster. Learn all about it and how to push your case acceptance through the roof at my blog, http://www.cases4dentists.com
Send to a friend - Server: web1.webjam.com
- Total queries: 2
- Serialization time: 219ms
- Execution time: 281ms
- XSLT time: $$$XSLT$$$ms