What About “Pay For Clicks” For Dental Google Marketing?

Dental Advertising Google

For dental advertising Google adwords is a popular option to promote your services and needless to say the competition for single words and small phrases is fierce which can drive up your advertising costs tremendously. It is an efficient way of advertising though? That is debatable because research shows that the serious buyers usually type in longer more specific search phrases. For your dentistry practice for example the bidding would be very heavy for terms like ‘dentists’ and ‘dentists Los Angeles’ for example. However take a term like ‘dentists in Los Angeles specializing in veneers’. A phrase like this would not cost much and also would be something a serious client types into google. It would be more efficient for you to type in a long phrase or a long tail phrase as it is otherwise called.

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Back to Dental Advertising Google Written on 18-Feb-2008 by dentaladvertisinggoogle

Some people think that paying for Google pay-per-click advertising is the way to go. They do not realize that this really is a very overpriced and unnecessary way to drive traffic to your website. In this form of dental Google advertising, for example, your competitors are all bidding on the same keyword phrases. Rather than the long tail, or the long mix of words that visitors use to lead to the site, they are bidding on shorter and more general words such as "dentist" and "veneers" and "cosmetic dentist." This is the main reason why Google ads are so costly.

Since all the dentists are bidding on the same short and general keyword phrases, the clicks that come to Google are shared among a very sizeable number of dentists. Thus, the volume of clicks will be way too low. It is like trying to share one donut with ten people. Everyone only gets one small bite, which only makes their hunger all the greater. Instead, look beyond Google where 99 percent of web visitors are right now. Look on my blog at http://www.cases4dentists.com for more information on marketing with Myspace and Facebook.

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