Do not overpay for dental advertising. Google adwords is not the best option

Dental Advertising Google

For dental advertising Google adwords is a popular option to promote your services and needless to say the competition for single words and small phrases is fierce which can drive up your advertising costs tremendously. It is an efficient way of advertising though? That is debatable because research shows that the serious buyers usually type in longer more specific search phrases. For your dentistry practice for example the bidding would be very heavy for terms like ‘dentists’ and ‘dentists Los Angeles’ for example. However take a term like ‘dentists in Los Angeles specializing in veneers’. A phrase like this would not cost much and also would be something a serious client types into google. It would be more efficient for you to type in a long phrase or a long tail phrase as it is otherwise called.

My Blog » Do not overpay for dental advertising. Google adwords is not the best option

0 Comments - Add comment |

Back to Dental Advertising Google Written on 25-Jan-2008 by dentaladvertisinggoogle

If you are a cosmetic dentist, you know you face some heavy competition in the field. You also face heavy competition online for the sweetest advertising spots. It takes a lot of money to get noticed online as cosmetic dentists can pay top dollar for the most common keywords like ‘cosmetic dentist’ or ‘veneers’ or ‘cosmetic dentist Los Angeles’. For your dental advertising google does not come cheap. Focusing on the organic search listings makes more sense as people pay more attention to them than the ad boxes on the side or on top of the search results page. Try and get your website to hit the top of the search results for long phrases like ‘Cosmetic dentists in Los Angeles specializing in veneers’ and you are likely to target the more serious clients, who are more likely to use your services.

Another option for you is to take on the myspace and facebook phenomenon and use them to drive visitors to your website. You can learn how at my blog at http://www.cases4dentists.com and also download my free e-book that will help you market your cosmetic dentistry practice

Send to a friend