My Blog » Time to walk the talk

Though many brands pay lip service to their social media being one strand in their communications many are not still joining the dots when it comes to brand reputation management as BP, Eurostar and Nestle et al have found to their costs in the recent months. But how do you get round it? Simples: involve everyone in that needs to be there in your strategy planning meeting, from the CEO, PR internal and external teams, HR and anyone else who is important to your business, perhaps a couple of stakeholders might not go amiss? Just like you would  in an offline crisis management situation.