My Blog » How to avoid social media gaffs

Several recent high profile news stories have highlighted the pitfalls of using Twitter such as: former MP Kerry McCarthy's (aka Labour’s Twitter tsar) illegal revelation about Bristol East’s results prior to the poll closing; shamed Labour hopeful Stuart MacLennan, sacked after posting a string of X-rated rants about political colleagues and rivals, and this weekend, union giant Unite’s Derek Simpson attracting BA's fury with his tweets from their supposedly confidential negotiations. All highlight the importance of having a social media strategy to avoid such calamities.

Webjam helps clients to define their social media strategy through our engagement programme, one of the three pillars of our service. A good way for clients to dip their toe in the water is to utilise social media in their internal communications via enterprise social networking; thus giving people at all levels of the organisation an opportunity to get used to trying out social media within a private environment.