My Blog » Social networking ‘comes of age’ with addition of e-commerce

A group holiday planner that lets friends to coordinate vacations via their social networking sites is a brilliant example of what social networking does best. Yet this week’s announcement by Easyjet that the budget carrier plans to add e-commerce functionality to its Facebook page illustrates a paradigm shift in how social media is now viewed by mainstream marketeers.

Many brands have long since abandoned campaign sites for their Facebook pages. The strategy is obvious – why not talk to loyal customers who know your brand and like your product, rather than start from scratch each time and it certainly makes marketing budgets stretch farther.

But how do you bring all of your social marketing efforts together, to manage, measure and evaluate return on investment more successfully?  Webjam’s social networking platform is a perfect ‘hub’ that enables you to do just that. Intended to complement all other social networking channels; it enables you push messages from a variety of sources spanning: corporate blogs, Twitter, Facebook, YouTube and specialist channels in a branded environment. It also provides a perfect ‘single point of contact’ for Comms, Marketing and HR directors to find out what team members are saying in a single ‘console’ – illustrating an important other benefit of Webjam, time saving.