On December 3rd, we had a highly successful 100% Cyan event: Everything, but the product. Why this theme? Because most industrial designers do not work on physical products at all. To illustrate this, we had 4 presentations of alumni who summarised their ‘mutations’ en shared their learnings:

• Jennie Huijboom from ABN Amro explained how they approach interaction design at ‘De Bank’.
• Menno Huisman from booreiland gave  insight into the future by talking about networked products.
• Irma Verstraaten from Winitu consulting presented the new coaching program for alumni and students.
• Erik Roscam Abbing from Zilver Design showed us that it is possible to radically change your area of expertise if you are passionate about a specific topic.
• Neele Kistemaker from Muzus shared how she experienced setting up and growing an agency

 The event was a success, and there are more events like this to come! View the video for an impression. We hope to see you on our next event!