On Tuesday 29th of June, Webjam Marketing Director Marc Campman hosted the fifth in our series of Webjam Breakfast Briefings. The theme for this breakfast briefing was: “Enterprise 2.0 - A case study”. Presentations focused on how a large FMCG organisation developed an internal social media strategy that maximises engagement between all levels within the organisation.

We invited Alberto Barreiro, one of the co-founders of Webjam and chief architect of the Unilever social media intranet, to be our main speaker. Alberto talked about how the customer has been leading the way in introducing social media internally. With an aim to enhance communication between employees at all levels within the company, to develop a success mindset, to speed up the cycles of learning and to foster new connections between employees across geography and work level.

Visit Marc Campman's blog

On Thursday 25th of March, Webjam Marketing Director Marc Campman hosted the fourth in our series of Webjam Breakfast Briefings. The theme for this briefing was "Open Conversations.” Community management is fundamental to the success of your social media outreach. By building sustainable communities, your site will experience active customer engagement. By monitoring the conversations you can track the levels of engagement, ensure content is appropriate and members operate within the editorial guidelines you have set.
An online community is just like any growing organism – it needs nurturing, particularly in its infancy.  You can’t just turn on the social media software and wait for the online community to ‘happen’. A successful online community needs good management. The Breakfast with Webjam briefing focused on how to develop the best engagement strategy that will maximize the success of your Social Media deployment.

Below are photos from the event. Thank you to all our guests who attended. If you would like any further information about Webjam, please contact Denise Turner, Webjam Head of Sales on denise.turner(at)webjam-ltd.com

Visit Euan Semple's site

Visit Marc Campman's blog

On the 15-16th March Webjam exhibited at the Social Media World Forum. The focus was on Social Media Strategies for Enterprise - including CRM, enterprise bookmarking, communities, enterprise social software, knowledge management and facilitating internal communication goals.

During the conference, Webjam founder and CEO Yann Motte presented on "Maximising employee engagement - measuring adoption and business value". Yann spoke about a framework for building a corporate social network: the 3Ps; ie People, Passion and Purpose. For more on this presentation, please read Yann's blog post: The 3Ps of successful Corporate Social Networks. Yann also sat on a panel forum about "Social media as a Sales & Marketing platform".

Photos of our stand are shown below:

Visit Yann Motte's blog

On Friday 26th February Marc Campman, Webjam Marketing Director hosted the third in our series of Webjam Breakfast Briefings. The theme for this briefing was ‘Connect yourself ”. We discussed how companies use social media from a brand management perspective. Should they pro-actively participate on external social media networks or should they bring their entire social media presence together in their own branded social media environment. Fifteen guests joined us at the Groucho Club in Soho for breakfast and presentations by our speakers: Euan Semple and Marc Campman. 

Visit Euan Semple's site

Visit Marc Campman's blog

Watch Allan Williamson's video 'Webjamming'

On Tuesday 26 January Marc Campman, Webjam Marketing Director hosted the second in our series of Webjam Breakfast Briefings. The theme for this briefing was ‘Social media yourself – How to use social media for internal purposes”. We discussed the opportunities in using Social Media to engage with your employees and to change them into brand ambassadors.Thirteen guests joined us at the Groucho Club in Soho for breakfast and presentations by our speakers: Euan Semple and Marc Campman. 

Visit Euan Semple's site

Visit Marc Campman's blog

Invite

You are invited to attend our "Breakfast with Webjam" briefings on 18 November in the Groucho club. We are organising these breakfast briefings to move the debate forward around how businesses can benefit from using social media. The theme for this briefing is ‘Social media and the inverted brand": How is social media influencing the way companies build their brand and develop their reputation? We will discuss this from both an external and an internal branding perspective.

During the briefing we will present the results of a survey we are currently undertaking that seeks to surface the fact that many organisations are in the dark when it comes to social media. The attitude that responsibility for social media can be palmed-off to the office junior or left to an outsourced communications consultancy could be damaging many organisations’ development into the field of social media. A lack of board-level knowledge and investment of time and money means organisations can be insulated and not reaping the benefits of social interaction. Organisations ‘insulated’ in this way may find it difficult to adapt to the changing dynamics of brand management and ownership and they must open themselves to a world where the ‘audience’ have taken control and the brand as we know it is turned upside-down.

We will also have guest speaker Euan Semple speaking about social media and the Cluetrain manifesto.
Visit Euan Semple's site

We are looking forward welcoming you to the event.

Invite

Dear Webjam friends,

We have been in touch over the last few months at industry events and meetings, braving grim winter days and sometimes depressing news to discuss how Webjam branded social networks can help you engage and monetise your audience, members and clients.

It is about time we invited you to the Webjam Summer Celebration party on June 11th!

Indeed, it seems like neither warmer summer days nor the enthusiasm for social media are affected by the current slump. Join us to mingle with marketing executives, social media experts and web 2.0 entrepreneurs while hearing success stories from Webjam's new prestigious clients across various industries.
What better place than Whisky Mist, the base of high-flyer social networkers in the heart of Mayfair, to continue to explore, in between fresh drinks, how you can grow your business with social media. We look forward to seeing you on June 11th!

This event is by invitation only, but feel free to include in your RSVP mail (just hit reply) the name and email address of one or two of your business contacts whom you feel would enjoy the evening so that we can invite them as well.

Yann Motte, co-founder & CEO, and the Webjam team

Thank you Summer Celebration 2009at Whisky Mist ! Thanks to everyone who joined us at our ‘Summer Celebration’ event! For those of you that could make it, we hope you really enjoyed the music, the drinks the speeches and the opportunity to Network.  Our partners took the opportunity to present how they are using Webjam and embracing Social Media, including Random House publishers with their Vintage Book Club, JWT agency with their internal collaboration community, Global Entrepreneurship Week with their campaign network and actor Ed Speleers with his official fan site. The turn-out was fantastic with over 200 of you attending the event, everyone left with a goody bag and with numerous requests to host another, we're already planning a date for our next event where we’ll be making some more partnership and feature announcements. If you missed it, then talk to us at any other time about: How to give your audience a voice and create brand evangelists Make money... yes, it is possible to monetise a community!

Invite

Dear Webjam friends,

Webjam is hosting a “How to beat the 2009 Blues” event.

Alongside offering branded social networks to engage your members and clients, there are loads of ways Webjam can help you stay positive about the current economic climate; putting on some January drinks for our favourite contacts, partners and associates is just one of them.
Please come and join us from 6:30pm on Thursday 29th January 09 at Mahiki, 1 Dover Street, Mayfair, London W1S 4LD .
If you get 5 mins in between a mouthful of dim sum and a gulp of Chianti, then we’ll be there to natter about:

• How to give your audience a voice and create brand evangelists
• Make money... yes, it is possible to monetise a community!

There will be food, wine and of course... jam. Please let us know if you can join us by hitting the reply button.

Happy New Year from all of us at Webjam, tackling 2009 with enthusiasm !
Looking forward to seeing you there.

Best,
Yann Motte, co-founder & CEO, and the Webjam team

Thank you

Webjam How to beat the 2009 Blues event... kicked off January with a positive spin!

If you missed it, then talk to us at any other time about:

• How to give your audience a voice and create brand evangelists
• Make money... yes, it is possible to monetise a community!