You've got your venue, hired the band and now it's time to start promoting.

Posting an event on Facebook shouldn't be the end of your promotion activity.

As more and more people become familiar with creating events on Facebook there seems to be less and less personal activity when it comes to being a host. Posting on Facebook is a good start, but it shouldn't be the end of your campaign. People are losing track of how to interact with their peers which is culminating in less packed events.

Not even a year ago it was a requirement of being a promoter to print flyers to go with the show. Flyers around town mean heads in the door and thus more cash at the bar for the venue. Whether venues are more lax these days is a different question. The promoter wants a successful night and should promote to the best of their ability.

And how about your friends. They should be the linchpin on the successes of events. So by being impersonal and thinking that they will react warmingly to an invite on Facebook would be a mistake. Facebook is getting older (in the sense that your mum is on it), and with 500m people on the platform there are more and more are birthday parties, gigs and events being hosted and as a result of this, your event can become lost.

So what do you do? 100 people saying "yes I'll come to your event" is all very well, but how do you convert that into people through the door?

One way is to incentivise ticket sales. Give money off for people buying in advance. We Got Tickets is especially good for smaller events and you can keep track of sales easily. Keep people on their toes by releasing small amounts of tickets at once - if there are only 20 tickets left on sale people are more likely to buy. They are excited that the event will be packed and also worried they might not get tickets.

Like Facebook, Twitter holds great potential when it comes to promotion. Connect with the right people and get them to spread the word. By having people RT your event you get a further reach in a short space of time.

The final and most important thing is based offline. Posters. Put them up everywhere - especially in the venue that is hosting the event. Cafes, Student Unions, bars and so on are the ideal space. Don't be perturbed if you get turned away from a place. Keep calm and carry on.

Finally, keep in mind all the time the personal aspect of an event. Make people feel wanted and not just part of a list.

Written by: Sam Lassman,Webjam Engagement Team