This is a follow up to the topographical oceans chart which suggests that it would be an interesting experiment to set up candle charts (you can find these in Excel called stock charts. For keywords.to see what range they move across in terms of how often they are used on the internet. And how often they are used.  Would the volatility or kinetic potential of a word be worth collecting as a predictor of how well a word of mouth campaign was likely to be. Or are there other measures of word popularity we should also consider?