Forward ’09: Brandology is about the science of branding. Its anthropology. Its very DNA.
The days of the billion-dollar ad budgets are gone. We’re in a world now where people use brands to construct their personal, professional and social identities – where the meaning of a brand is based on the connections between people that transcend charts and graphs. It’s all about cultural relevance and emotions, not hype.
We’re not talking about a revolution. We’re echoing the call for systematic evolution- where the key to delivering value and the future growth of every brand depend on accessing a network of resources to create unique experiences with consumers…one at a time.
Forward ’09: Brandology is more than a conference. It’s a powerful community where networking and collaboration provide a launching pad for lasting relationships.
The American Marketing Association (AMA) Oregon is seeking motivated speakers who are ready to move beyond the podium and directly engage with attendees, providing actionable perspectives, strategies, tools and techniques on how to keep brands relevant (and consumers passionate) in an ever-changing media universe.
Think you can move the crowd? Download applications materials at http://tinyurl.com/5hvsxe and tell us how.