Laura L. Monica is Senior Vice President of Corporate Communications and External Affairs at American Water. In the video below, Laura describes the significant increase in value for her company as result of the recent new rebrand and visual identity.
VALUE OF THE BRAND:
(1) American Water, Rebranding, Repositioning, And Relaunching American Water © 2009
Russell Volckmann is an award-winning designer, producer, creative director, ad & brand & marketing strategist. For 17 years helping global agencies and companies tell their stories and make meaningful connections. Contact Russell at VÖLCKMANN (& friends) for more ways to connect.
Three of the top Rebrand.com 2009 Award Winners. As you will see, some make more sense than others.
(1) Client: Love 146
Agency: Brains on Fire
A rebrand with a story; huge improvement in naming + visual + differentiation. The strategy was based on a story of a young girl in Thailand (child #146) who maintained a shining brightness, despite all hardships she had been through: a story that continues to inspire the organization.
(2) Client: International Center for Journalists
The before & after here is striking, with the end result of a great new visual ID: natural, earthy tones + an intertwined human type treatment to reflect multiculturalism.
(3) Client: Cisco/ Webex
Agency: Cisco (internal)
Following last year's (2008) Cisco ID makeover, Cisco self-re-designed (no outside agency) its own ID for Cisco's Webex. Honestly not sure how they garnered an award for this, and an outside agency would have been a much better idea.