Laura L. Monica is Senior Vice President of Corporate Communications and External Affairs at American Water. In the video below, Laura describes the significant increase in value for her company as result of the recent new rebrand and visual identity.
VALUE OF THE BRAND:
(1) American Water, Rebranding, Repositioning, And Relaunching American Water © 2009
Russell Volckmann is an award-winning designer, producer, creative director, ad & brand & marketing strategist. For 17 years helping global agencies and companies tell their stories and make meaningful connections. Contact Russell at VÖLCKMANN (& friends) for more ways to connect.