Arnell's Pepsi "Breathtaking" Rebrand got you throwing split conniptions?

Mexico market's Pepsi Retro got you on the run?

(better call it "retro" so everyone will know it's retro!)

Wait! There's more!

Are you ready for Pepsi Throwback?! 

Apparently Boise, Idaho is the national test market where this ad has just appeared for a new "limited edition" 70's disco version of Pepsi with (get this) natural sugar. Oh boy.

Once again we see Pepsi somehow out of step, askew, off time, with misplaced forgone 70s retro trend cliché, and worse—simultaneously spinning multiple versions of its brand messages and marks. Pepsi's brand feels like 10,000 ping pong balls ricocheting wildly out of control. Perhaps Pepsi longs for the 70's era of brief market share gain?

Pepsi reminds me of watching a man falling down a deep dark ravine, wild-eyed and clawing for any branch in desperate vain attempt to save himself—knowing all the while there is no escape from the inevitable.

Coca Cola issued several past limited editions successfully in association with prominent fine artists and fashion designers.  More on that later.