Experiencial Branding: Sun Life Financial Event from Volckmann (& friends) on Vimeo.

We created an experiential branding event production for Sun Life Financial—to kick off their new business park. Guests experienced the thrill of espionage at a spy-themed launch event for the massive 2.3 –million-square-foot Côte-de-Liesse Business Park. To round out the event, we delivered a package that included a new brand identity, invitations, signage, brochures, actors and a computer-animated movie of the site pre-loaded into a USB-Spy Pen as a promotional tool. The event’s success paved the way for us to create signage for the business park and to devise the tenant signage program.