”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here.

The creators of this fun little experiment changed people's behavior and made connections that people enjoy. And come to think of it, more people connect with brands that get involved in making customers lives better, easier, 'funner'. Is your brand fun?