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Brand Integrity Blog » Del Monte Social Strategy Creates New Pet Food
0 Comments- Add comment | Back to Brand Integrity Home Written on 19-Jun-2009 by russell.volckmannThis just in from Ad Age...
In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods created a new pet food product in just six weeks—with the help of a little crowd-sourcing.
Seems so simple, yes? Just ask customers what they want?
Crowdsourcing is a neutral proposition that always needs to be checked against other resources. I'll bet Del Monte did a bit of homework beyond the social networking scenario, but the SN was clearly a valuable integral resource.
What do you think?
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