Brand Integrity

Back to Brand Integrity Home Written on 03-Jun-2009 by russell.volckmann

Last week visiting Hess Collection Winery in Napa, we enjoyed the presence of several food & lifestyle vendors from the West Coast, including San Francisco's own TCHO, the "serious about chocolate" chocolatier.

TCHO has made a ritual out of bringing Fair Trade dark chocolate in the form of limited edition varietals and origins. The company is living the brand from growing the cocoa, to delivering a spectacular product, to the beautiful packaging, to social responsibility, and social customer engagement. Personally, I would be happy to see TCHO take the #1 spot away from Ghirardelli, which no longer makes chocolate in San Francisco.

Co-founder Timothy Childs is a successful chocolate entrepreneur, with previous experience co-founding and launching Cabaret Chocolates, an early pioneer of single-origin chocolate with distribution through Whole Foods and other national outlets.

Louis Rossetto is both CEO and Creative Director, a co-founder of Wired magazine, and is responsible for TCHO's original, and innovative packaging—featured on Dieline and other design journals.

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Tags: san francisco,branding,brand,volckmann,volckmann & friends,tcho,tcho chocolate

Comments

written on 07-Jun-2009
Lupa says:
Mmmmm... very interesting video!!!
written on 07-Jun-2009
russell.volckmann [http://www.volckmann.com] says:
Hi Lupa... actually I forgot to mention, we all received samples of the product... words cannot describe the difference between a near-pure dark varietal and even high-end by famous chocolatiers such as Lindt, Ghirardelli, or Godiva. Not everyone will love the darks, but the only consumable I can compare it to is a fine wine with terrois nuances.
written on 08-Jun-2009
cristian.saracco says:
Looks so interesting!... Looks like a new way of building a brand experience!
... BTW, visit http://www.chocolatfactory.com/
written on 08-Jun-2009
Lupa says:
wow! Nice page Cris! Now I want to eat some chocolate!!!
written on 08-Jun-2009
russell.volckmann says:
Thanks Cris... hmmm... well the generally generic brand & packaging at http://www.chocolatfactory.com/ does say "factory"

I do like the online experience. Very simple & clear.

And yes, I better stop looking at all these choco sites or I'll be craving some all day!
written on 08-Jun-2009
Lupa says:
lol this post is a little bit dangerous for me
written on 08-Jun-2009
EdH says:
I have to admit - chocolate is a weakness. I'll have to try TCHO .... I'm usually a Lindt Dark person -

So anyway - If you haven't tried this .... do!

Take a bite from one square of Lindt 70% and savor as it melts in your mouth ...... just as the chocolate is starting to disappear, take a sip of room temperature, good quality Single Malt Scotch - I like the Glenfiddich 15 year for this particular indulgence ..... swirl the scotch, breathe (as you would in tasting a good red) and experience an unraveling of the chocolate flavor within the structure of the scotch .... it's a whole new way to enjoy both the chocolate and the scotch ...

Note to Russell - I'm sure TCHO will work just as well

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