The naming component of branding & identity appears to be reaching crisis proportions in light of needing corresponding ".com" domain names to represent company names, movie titles, products, and more. Adding a different domain suffix (such as ".net", ".biz", etc.) does not help, because it typically dilutes an existing stake in an existing brand—not to mention the legal ramifications in terms of brand confusion.

How will new products & new companies find new names in the future?

Further compounding the crisis is the inherent globalization in brand, due in part to the speed of the Internet, and needing to consider names that work well when localizing or globalizing a brand.

In working with both domestic and global companies, I am constantly involved in addressing naming challenges as a fundamental part of brand. But the job is not getting easier.

What solutions do you propose for a dwindling supply of finite names that can be used as part of a total brand strategy?

Naseem Javed is CEO of the ABC Namebank, and brings up some of the challenges facing companies trying to develop the name aspect of a brand in today's naming climate. Check out the video below.

Your thoughts?