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 Brand Integrity Blog » The IAB Brand Engagement Study

 2 Comments- Add comment | Back to Brand Integrity Home Written on 16-Oct-2008 by russell.volckmann
Can Internet ads drive brand engagement?
If so how?
 
How good is the Internet at building brands?
Brands that engage the community online have greater potential for building brand loyalty, and brand message retention. Describe the ways.
 
Does Internet advertising work well with other media?
Agencies are re-purposing Internet ads for TV. See if you can spot some ads done in Flash for example that made their way to TV. Where else can you find such cross-media ad examples?
 
Below is a great video on a great study by IAB. And the music is particularly swanky :)
 
 
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