The semantic branding

The semantic blog » iPhone... The power of a brand

Back to The semantic branding Written on 17-Sep-2008 by cristian.saracco

Jaja ... Instead of the title, this blogpost will go through another brand. Today's brand under the microscope is HTC ...

Some time ago (not to much), HTC launched to market the "Touch" serie... Name bit sexy, non-aspirational, yet clear and that gives a good idea of what this mobile phone does .... You touch the screen and it works!

Functionality, it has a greater relative benefit: it is faster than the iPhone.

His aesthetic is attractive, even in these days HTC has launched their "white iceberg" version ...

It's expensive, yes it is!... Nevertheless, it's growing fast... The question that is still floating in the air, How will it be as emotionally attractive as the iPhone? ... Is HTC feeling comfortable being the second option?

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Tags: iphone,branding,experience,htc,functional benefits,emotional benefit

Comments

written on 24-Sep-2008

photosynthesis1907 [http://photosynthesismag.com] says:

wow, just watching me the brief video shows me that these people have Apple beaten in the mobile OS/UI department! incredible. Thanks for letting me know about this. Is this the same company, or the same platform as the Google Android phone?

awesome.

Mark
written on 25-Sep-2008

cristian.saracco says:

Hi Mark! Yep!... The Google Android phone is the HTC G1 (I'm posting a video that Julio posted in the Spanish version fo this blog)... Actually the issue is what you said... For you it's a Google phone... but it's a HTC phone with Android OS... In terms of branding, something to think about! Thanks for your comments, here and the one in the Design Channel!
written on 25-Sep-2008

julio.ferro says:

And it's branded as T-Mobile as well.
The only thing I point is the product design. It's not so sexy compared to the HTC Touch. Those buttons at bottom looks like from the early 90s.
written on 25-Sep-2008

cristian.saracco says:

Because you're looking at the white ice version... The black one (I saw it in FNAC) is like the other HTCs'... nice!
written on 25-Sep-2008

julio.ferro says:

I think this gadget won't appear in MoMA's collection...
written on 25-Sep-2008

cristian.saracco says:

Not for MoMA (for sure), but better than Nokia, Sony Erikson, Motorolla....
written on 25-Sep-2008

photosynthesis1907 says:

I was just reading (on Mashable) that T-Mobile has decided to put a cap on data usage for the phone - a mistake.

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The semantic blog » iPhone... The power of a brand

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