The semantic branding

The semantic blog » For surf lovers... Visit Copenhagen!

Back to The semantic branding Written on 01-Jul-2008 by cristian.saracco

Quicksilver discovers that part of its tribe is located in Denmark. So, they decided to open a flagship store in Copenhagen... The issue is that they made a viral marketing action to let the Danishes know that they are there!

If you love surf... visit Copenhagen (after the event, it's only a couple of months in jail).

For the Quicksilver's tribe... a huge and unique brand experience...

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Tags: tribe,quicksilver,viral marketing,brand experience

Comments

written on 01-Jul-2008

julio.ferro [http://webjam.com/heydesign] says:

It seems that Becker is releasing a new viral campaign in... Bolivia.
written on 01-Jul-2008

cristian.saracco [http://www.webjam.com/brand30] says:

Boris?... In the Bolivian see?
written on 02-Jul-2008

Lupa [http://www.luciabahia.canalblog.com] says:

gracias x pasar!!!

che, ya que tiraste la chaqueta y la corbata para subirte a una tabla de surf, te dejo el cv de un grande: http://virusemprendedor.blogspot.com/2008/03/ ... .html

besoooo
written on 02-Jul-2008

cristian.saracco [http://www.webjam.com/brand30] says:

Fantastic... Reef... what they do is great, including the contest...

We have to see if Vanity Fair is able to mantain and reinforce the Reef experience!
written on 07-Jul-2008

julio.ferro [http://webjam.com/heydesign] says:

Where're the guys from Oeste? They should give us their opinion, don't they?.
written on 07-Jul-2008

cristian.saracco [http://www.webjam.com/brand30] says:

They are surfing real waves... without TNT!

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The semantic blog » For surf lovers... Visit Copenhagen!

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