The semantic branding

The semantic blog » Ice spheres for a unique drink experience

Back to The semantic branding Written on 14-May-2008 by cristian.saracco

Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the reduced surface size means that the ice melts at a slower pace, keeping drinks from getting watery to quickly.

Bartenders in Japan consistently take home top honors at global competitions because there is an intense devotion to making simply the best drink, of which perfect ice looks like an obvious component.

Post to Facebook

Send to a friend

Tags: trends, inspiration, insights

Comments

written on 14-May-2008

chickerino [http://www.chickerino.com] says:

Ice2.0
Love it!
written on 14-May-2008

Phailanx [http://www.phailanx.co.uk] says:

That is pure genious - does it actually work? - reduce surface area, etc... it sounds impressive...
written on 14-May-2008

kylie says:

Can you give the link to this article/website that reported this - I'd like to read more.
written on 14-May-2008

cristian.saracco [http://www.webjam.com/brand30] says:

At least The Japan Times says yes!... We have (must) test it!...

Ice 2.0... sounds great... why don't you register that name?
written on 14-May-2008

cristian.saracco [http://www.webjam.com/brand30] says:

The link is there!... click on "Taisin" (it's in Japanese, but you can translate it with Google)

Also, there is a link in "top honors"
written on 15-May-2008

peervm says:

Don:t believe the "top honors" article for a second. I am very much a cocktail fan, and trust me Tokyo bar tenders are totally rubbish.

But it must be said that plum wine with a big fat ice sphere in it is definitely the way to go,.

In fact I have even had ice tea with designer ice in it. And all for a very reasonable 8GBP per cup.
written on 15-May-2008

cristian.saracco [http://www.webjam.com/brand30] says:

The "top honor" was written by somebody who lives in Japan and asking only two japaneses!... It's true... difficult to believe!

Name:
Email (will not be published):
Website URL:
Comment:
Subscribe to comments?
Security code:

The semantic blog » Ice spheres for a unique drink experience

Comments

Leave a Comment

Advertisements

© 2008, Webjam Ltd. and trademark owners