Brand 3.0 | State of authenticity | by Cristián Saracco | [Beta]

 

I would like to invite you to participate in this event that, instead of talking about branding, will talk about us.

We are moving towards a new society, a semantic society, the one that enhances our humanity.

By participating in this site and using it as a true communal medium, we will create a new kind of network of people and business.

 

The semantic blog


Absolut has just began to celebrate Xmas

 11 Comments   - Add comment   Written 8 hours ago by cristian.saracco

 

Absolut masquerade 1

 

After the successful Absolut Disco, Absolut is brought forward to the holidays with the launch Masquerade.

This year will be red sequins with a sensual zipper that when opened leave uncovered its traditional bottle. The attire consists of more than 3,000 sequins.

Absolut masquerade 2

 

A total of 3.7 million bottles will be distributed around the world. Same product, different experience... only for its tribe!

What vodka will you drink this holiday season?

 

The Undefined Brand 3.0 manifesto... Beta and evolving

 11 Comments   - Add comment   Written 7 days ago by cristian.saracco

After a couple of weeks and with the collaboration of several friends, the Brand 3.0 Manifesto is here...


The presentation was done testing the SlideRocket tools...

Now, It's your turn... You can:

  • Add a new ideas

  • Suggest to delete one (or several) 

  • Share with others

Comments are welcome!

 

Subprime crisis... The power of words

 5 Comments   - Add comment   Written on 01-Oct-2008 by cristian.saracco

From the standpoint of branding, pay attention to the power of words ...

As for the video, it has no waste.

Beauty is nothing without brain

 12 Comments   - Add comment   Written on 30-Sep-2008 by cristian.saracco


Does this commercial add value to the MB brand? Is it aligned with MB tribe as well as brand experience imaginery? Isn't it a little to much?

And BTW, is it true that blonde girls capabilities are like that?




 

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