One of the perfect Web 2.0 jobs is to be a "google consultant", a "google consultant" is a person or company specializing in search engine optimisation (SEO) for the Google search engine. The job of a google consultant has all the characteristics  of the weeb 2.0 , new version of the web:

 Uses the whole www as the ultimate "Network as platform":

    •    The whole of the Internet population of users owning the data on the site and exercising control over that data.
    •   
    •    An architecture of participation and democracy that encourages users to add value to the application as they use it.
    •   
    •    A rich, interactive, user-friendly interface based on Ajax[6][1] or similar frameworks.
    •   
    •    Some social-networking aspects.
    •   
    •    A public good. "Public goods" characteristically have two properties: jointness of supply and non-excludability.

http://www.johnston.co.uk/index.html